DigitalFirst Retail Management Program

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Last date to apply: May, 16, 2019

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Overview & Key Benefits


A mix of pedagogical tools will be used – lectures, case discussions, presentations, videos, and books. The sessions consist of intense classes taught in conjunction with the material.

A typical weekend module would have 2 days of classes of 4 sessions of 1.5 hours each. Preparation for the class requires doing intensive reading of the material. Plus, completion of any fieldwork required. For effective learning participants should budget approximately 18 hours of time in-between 2-day sessions every three weeks. Informal group discussions amongst participants may be required.


Want to discuss take-aways?

The program is for industry professionals with knowledge of the retail business. The following table presents the curriculum of the program.


Proposed topics


  • New Paradigm
  • Customer journey then and now
  • 24/7 always engaged marketing
  • Omni-channel world
  • Customer response to every marketing action can be measured
  • Everything customer step is tracked and measured


  • Establishing a digital infrastructure for retail (digital marketing infrastructure – for connection, engagement, and transaction (e-commerce))
  • Customer journey
  • Touchpoints
  • Strategies to connect engage and transact
  • Platforms – social media (Facebook, Instagram, Google and Twitter etc.)
  • Platforms - e-commerce
  • Platforms – marketing – activation and customer pathways
  • Organizational infrastructure to manage the digital infrastructure – 24/7 engaged marketing


  • Establishing the infrastructure – software - connect, engage and transact - manage customer journey
  • The store of the future
  • Make/buy software – how to decide
  • Organizational infrastructure – 24/7 operating infrastructure


  • Customer funnels
  • Lifetime value
  • Cost of customer acquisition
  • Assessing ROI of the digital activities
  • How to do marketing experiments to establish a strategy
  • Organization infrastructure


  • Finance doesn’t change
  • The analysis does – examples
  • Marketing is an operational cost
  • A store is an experience center


  • Data is the new oil
  • Data analytics applied in retail – marketing, operations, e-commerce


  • Inventory shelf life
  • New push models of retail
  • Basics of pricing
  • Dynamic pricing
  • End of season write-offs – retail inventory obsolescence – carry cost versus write-offs
  • Outlets as a model – GM$ versus GM %?


  • Models of e-commerce
  • Multi-brand versus category
  • Luxury and e-commerce


  • Store of the future – experience center
  • E-commerce players building stores


  • Merchandising in a digital world
  • Use of Apps to connect with customers
  • Feedback
  • Responsiveness


  • Integrate with customer journey
  • Marketing campaigns
  • ROI


  • Integrate with customer journey
  • Merchandising analytics
  • Customer analytics
  • Customer touchpoint analytics



  • Measures of strategy in a digital world – data analytics
  • Low barrier to entry
  • Entrepreneurial models
  • Successful transitions to e-commerce 
  • Failures
  • Pure e-commerce – Bonobos, Warby Parker
  • How e-commerce players measure performance
  • Can it last?
  • Investor expectations


  • Organizing in an Omni-channel world
  • HR in a digital world – stores / marketing / logistics / performance

  • Prof Dwarika Prasad Uniyal

    PhD ...

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  • Dr. Manoj Nakra

    Manoj has over forty years of work experience, has headed organizations for the last twenty years, with expertise in manufacturing, retail and distribution, and entrepreneurship. He was until recently Chief Strategy Officer for Apparel Group, ...

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  • Prof. Piyush Kumar Sinha

    Ph. D. ...

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A SmartGlobal certificate will be presented to the participants. 


Please contact program creator and faculty Mr. Manoj Nakra to discuss the investment in the program. 

Fill the details Contact Us to schedule your call today

Last Date To Apply:

May 16, 2019


Program Duration:

18 days course days

Program Period:

From May 31, 2019 to Jun 20, 2019

Program Days:

Friday and Saturdays

Session Timings:

9:30am to 5:30pm


Pullman Hotel Deira City Center