digital disruption is hard to manage?
gentle word for intellectual reconstruction
not admit it, but it is increasingly becoming challenging to manage business
solution may be closer than what is imagined in the way capital is allocated.
of capital (line 2) is a function of CEO understanding of how markets/customers
are being influenced, tech trends and mental models of how the business works
capital allocation has to shift to intangible assets (technology, digital
marketing, and people) (line 3 and 4)
are all costs of a Profit & Loss
CEO (and CFO) allocate capital budgets (increase costs) without a business
model of return?
Prof. Clayton Christensen described in his seminal work (disruptive innovation)
incumbent firms being unable to react.
digital age, it is more than path dependence and failure to predict.
new-age metrics to measure business performance
accounting reports to reflect digital reality
marketing and customer engagement an operational asset
Build a capability to allocate capital to intangible productive assets.
Also Read: Budgeting – is it relevant?
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