Hence all retail professionals have to acquire digital thinking as they take everyday business decisions.
I designed this program with this in mind; if I was a retail professional, what new skills would I need.
And I launched the program after I have transformed myself by acquiring and implementing new capabilities.
The DigitalFirst Retail Program (DFR) is for you, if:
And wish to learn how to:
As I created the program, I discovered that no program from any Institute or College or Business School in the world comes close in terms of content. Since I am a practitioner, I know what is needed, I have experienced the need.
What is unique about DFR?
The rest of my thoughts are presented based on the topics: Model, Curriculum, Network, Faculty, and ROI.
Model: The program is modeled on getting professionals to return to college to go through an intensive program, without having to leave their jobs.
Program Curriculum: The curriculum is designed by a retail professional. It is curated, and learning happens in six phases. Program topics are - Ecommerce, omnichannel, finance and metrics in a digital world, merchandising, and digital marketing.
Each phase is uniquely designed to give a full spectrum of theoretical and case-based learning experiences. The NYIM certification on completion adds value to the program.
Faculty: The Faculty is highly experienced. The professors use a unique approach to address the management issues for retail industry with the help of case studies, giving a holistic overview of the practical managerial situations.
Network: You meet people from diverse career backgrounds who are at different senior levels in their careers. This boosts the classroom discussions as well as you gain a lot of professional insights. You get to become a part of the most dynamic group of friends that you can leverage on at any given point in your career.
ROI: The course offers ample benefits. Several intangible assets like strong alumni connection, a network you can leverage upon anytime in life. The award of certification that recognizes your learning throughout the tenure, adding the highest value to the ROI. The program will make a difference in every candidate’s career life in different ways (in their current company or outside). A personality change in the participant is experienced by their family and peers after the course. This is based on a shift in perspective that occurs. You become more nuanced, more sensitive, and more in-depth.