For Whom

  • Entrepreneurs with startups and aspiring entrepreneurs
  • In creativity and design-based businesses like:
    • Fashion and Accessories
    • Jewelry and Watches
    • Perfumes and Cosmetics
    • Handicrafts and Antiques
    • Product and Visual Design
    • Furniture, Interiors, and Architecture
    • eCommerce
  • Leaders in innovative and creative companies

You Will Gain


Know-how, tools and strategy to start/grow a startup or an existing business


Build your business using learning


Three-month hand-holding
to launch start up


Personal guidance and
advice for every startup


A startup action plan/a growth strategy and plan

Program Modules

Module – 1

1. How startups start up.

2. Ideas, customers and opportunities.

3. Understanding customers through immersion

4. Mapping your Idea/value proposition.

5. What is a lifestyle and fashion brand?

6. Defining your product and customer target segment

Module – 2

1. Economics of lifestyle and fashion brand.

2. Conducting tests to validate your business idea.

3. Consumer behaviours and drivers.

4. Developing a concept of a lifestyle and fashion brand.

5. Testing products with customers.

6. Developing a brand execution strategy.

Module – 3

1. Go to market strategies – customer acquisition.

2. Pricing and channel economics.

3. Application of business model canvas to your business.

4. Resources and relationships needed for business.

5. Digital platforms for launching business.

6. Direct-to-consumer brands.

Module – 4

1. Managing a lifestyle and fashion brand.

2. Building teams and recruitment.

3. Financial models and investment needed.

4. Pitching your business.

Schedule a Call With Program Faculty Dr. Manoj Nakra

Program Faculty

The program faculty is unique, consist of practitioners – who have started and are managing digital startups – and academics – engaged with reinventing retail.

Prof. Piyush Kumar Sinha is Director, Advisory and Research at CRI. He has 37 years of Advisory, Research and Training as well as Managerial experience in marketing, sales, retailing, service and business strategy for the product as well as service companies (B2C and B2B), in the domains of Retailing and E-Commerce; Luxury and Lifestyle; Healthcare; Decision Sciences and IT. He has been involved in more than 100 advisory and training initiatives in these areas. Prof. Sinha holds a Ph.D. in marketing. He was a Professor of Marketing at the Indian Institute of Management Ahmedabad (IIMA), India till March 2018. Before IIMA, he taught at IIM Bangalore, XIMB and was Dean at MICA. He has published articles in international journals. He has been a member of editorial boards. He has published several books. He is one of the few resources in qualitative research in the country. Between 1995 and 1999, he served as marketing manager for a utility (Gujarat Gas) and an FMCG company (Rasna). He has been a mentor to several start-ups, especially in the area of social entrepreneurship. He serves on the boards of companies such as Gujarat Gas, Infibeam, Ujaas Energy and Jade Blue. He is a member of the CII National Retail Committee.

Prof Sanjay Pal is Senior Faculty of Entrepreneur Development Institute of India. He did his PhD from Calcutta University after doing an MBA. He specialises in Cluster Development, Business Development Services (BDS), Market Development, Value Chain and Rural Marketing. Presently he manage activities pertaining to Sustainable Development of MSMEs in the country. He is also engaged in providing strategic and technical services to the cluster development organisations within and outside India. He has conducted a series of cluster development executive programmes, capacity-building programmes for Business Membership Organisations (BMOs) and BDS. Managing establishment of Entrepreneurship Development Centres (EDCs) overseas. He has carried out research on rural marketing, cluster, value chain, BDS market and presented papers in national and international conferences. Is the authored of a book titled ‘Supply Chain Management-Strategies and Evaluation’.

Manoj has over forty years of work experience and has led organizations for the last twenty years. He has started businesses, helped entrepreneurs start, and is currently starting businesses*. He brings a unique perspective to the program been anentrepreneur, CEO and a academic. He was until recently Chief Strategy Officer for Apparel, a retail company in Dubai (2013-2018). He was Executive Director of Dubai SME, a Government organization that catalyzes entrepreneurship through incubation, funding and growth support (2005-2013). He became CEO of The Waterbase Ltd. in 1990, a company he listed on the Mumbai Stock Exchange. Manoj is a Mechanical Engineer from IIT Delhi, an MBA from IIM, Bangalore, anda Doctorate from Case Western Reserve University, USA.

Program Fee

  • Course fee is Rs. 145,000 (inclusive of GST). Installment payment option is available.
  • Cost includes material, classrooms, boarding and lodging for the entire program.
    Participants must budget for travel to Ahmedabad four times during the 3 months of the program.

Program Schedule





Entrepreneurship mindset.


Day 1


Product/service development and where ideas come from.


Day 2


Customer response to product and how demand is created.


Day 3


Testing price and go-to-market plan.


Day 4


Building business model and creating an adaptive value chain.


Day 5


Startup plan and staging Investment required.


Day 6


Pitch presentation.



Day 7


The program will have contact session on following dates:
Dec 14th and 15th 2019, Jan 4th and 5th 2020, Jan 25th and 26th 2020, Feb 15th and 16th 2020 at EDII campus in Ahmedabad, India.

Award of Certificate

A certificate of completion will be awarded by
Entrepreneurship Development Institute of India.


Dr. Manoj Nakra
SmartGlobal Solutions and Services FZ LLE PO Box 4422,
Creative Zone, Fujairah, UAE

Mob: +91-8287345999 (India)/+971-50-5517895 (UAE)


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