If you are an entrepreneur with a startup, an aspiring entrepreneur or a person wanting to learn about entrepreneurship, this is a program for you.
This is the second program of the Starting a Startup series. The first program ‘Converting idea to a Product,’ and this program will help you convert your product into a business.
In this program, you will establish a go-to-market strategy. The program will help you identify the drivers of the business that will enable you to scale. The following diagram depicts what a participant will accomplish in the program. The program journey establishes:
- Customer’s decision-making process
- Maps the Sales Process
- Sales Funnels
- Cost of Customer Acquisition
- Price discovery
- Metrics by which you will assess the business
- Business model and value chain