Program Value

DFRM_Manage

Go-to-market

DFRM_Manage

Cost and metrics of customer acquisition

DFRM_Manage

Price discovery

DFRM_Manage

Business metrics

DFRM_Manage

Drivers of the business

Program Modules

DFRM_Manage
Cost and metrics of customer acquisition

  • Sales Funnels
  • Assessing Cost of Customer Acquisition
DFRM_Manage
Go-to-market

  • Customer’s decision-making process
  • Mapping the Sales Process and process of acquiring customers
  • Technology Adoption / Product Adoption Life Cycle
DFRM_Manage
Business metrics

  • Completing the business model
  • Establish business metrics
DFRM_Manage
Price discovery

  • Planning product trial with engaged customers
  • Pricing
  • Importance of paying customers
  • Lifetime Value of a Customer
DFRM_Program-Schedule

Program Schedule

pdf

The module is for 4 weeks. The program has two webinar session of 1.5 hrs. every week. Participants need to dedicate at least 4 hrs./week outside the classroom to achieve tangible outcomes.

Schedule a Call With Program Faculty Dr. Manoj Nakra

Program Director

Manoj_nakra

Dr. Manoj Nakra

Entrepreneur and author.

Manoj is a Mechanical Engineer from IIT Delhi, an MBA from IIM, Bangalore, and has a doctorate from Weatherhead School of Business, Case Western Reserve University, USA.
He is presently the co-founder of SCIP, an ERP platform for incubators and Angel Networks.
He has created open sites like startupincubator.co.in, a digital startup incubator, and beinvestible.com, a site that helps entrepreneurs prepare for capital raising.
He has written a book on entrepreneurship - A 1000 days adventure. 
Manoj was until recently Chief Strategy Officer for Apparel Group, a diversified retail company based in Dubai where he developed growth strategies for the India region, and brands in the Far East. More recently (2005-13) he was Executive Director of the Mohammed Bin Rashid Est. for SME Development (MBRE) in Dubai, a Government of Dubai organization that catalyzes entrepreneurship through funds and incubation. Between 2001 to 2004 he taught MBA students at the Weatherhead School of Business, Case Western Reserve University, USA, where he honed his teaching skills. He won the best teacher award in Case.
Prior to Dubai in India, he started The Waterbase Ltd., a company he listed on the Mumbai Stock Exchange.
Manoj has over forty years of work experience, has headed organizations for the last twenty-five years, with expertise in retail and distribution, manufacturing, and entrepreneurship.
He teaches Executive Education Programs for Retail, Lifestyle and Luxury Brands at IIMB.

Program investment

The program fee is Rs. 19,500 (inclusive of GST).

  • Fee includes Tuition fee, digital course material.
  • Fee includes 2 hours of one-on-one engagement during or after the program for any questions/guidance about next steps.

Award of Certificate

A SmartGlobal Certificate of Completion of the program will be issued.

Contact

Dr. Manoj Nakra
SmartGlobal Solutions and Services FZ LLE PO Box 4422,
Creative Zone, Fujairah, UAE

SmartGlobal Solutions and Services, D 210 Defence Colony,
New Delhi India 110024

Mob: +91-8287345999 (India) /+971-50-5517895 (UAE)

Email: manoj@smartglobalme.com

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