DigitalFirst Takeaways

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Pricing in a digital world

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Organizing for digital retail

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Marketing with ROI measures

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Manage omni-retail operations

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Using data and analytics

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Understand digital consumers

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Financial and business metrics in a digital retail world

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Manage e-commerce

Program Modules

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NEW MEASURES

Business performance and Data Analytics

  • Financial Metrics in the Digital and Brick and Mortar World.
  • Transformation of Retail Processes.
  • Data Analytics.
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DISRUPTING VALUE CHAIN

Business Models of Digital Retail

  • New Digital Paradigm.
  • Retail Stores on a Digital Infrastructure.
  • New Retail Startups Disrupting the Value Chain.
  • Merchandising in a Digital World.
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ECOMMERCE

Managing eCommerce

  • eCommerce models.
  • Customer strategy – acquisition and retention.
  • Network effects.
  • eCommerce supply chain management and procurement.
  • eCommerce CRM.
  • The shared economy.
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OMNI CHANNEL

Omni-channel commerce

  • Develop strategies to meet and exceed customer expectations.
  • Building infrastructure and operating frameworks to manage omni-channel P&L.
  • Tech. and capabilities to achieve ROI for profitable growth.
  • Applying digital
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A NEW MINDSET

Customer Driven, on a Digital Infrastructure

  • New Digital Paradigm.
  • Retail needs a new Digital Infrastructure.
  • Impact of Digital Infrastructure on Organizations.
  • Measure Everything.
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DIGITAL TRANSFORMATION

Managing Digital Transformation, Marketing .

  • Marketing as Operations.
  • Analytics of Marketing.
  • How Retailers Change.
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Program Schedule

pdf

Digital First Retail Business program is a 5 days program.

The sessions for this program will be held on Zoom meetings from 9.00 am to 1.15 pm. 3 sessions of 1:15 minutes 
each with breaks.

Schedule a Call With Program Faculty Dr. Manoj Nakra

Program Faculty

The program faculty combines Academic rigor with Practitioners managing digital startups and engaged with reinventing retail.

 

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Dr. Manoj Nakra

Program Leader

Manoj has over forty years of work experience, has headed organizations for the last twenty years, with expertise in manufacturing, retail and distribution, and entrepreneurship. He has led to the creation and implementation of ME and Indian strategies for many global luxury and lifestyle brands. Manoj has reinvented himself in technology and is the co-founder of three technology platform companies – scip.co, caydre.com, and icount.in. Manoj is a Mechanical Engineer (IIT Delhi), has an MBA (IIM, Bangalore), and got a DBA along the way (Case Western, USA).

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Dr. S Raghunath

Professor of Corporate Strategy & Policy, IIMB

Dr. S Raghunath is Professor of Corporate Strategy & Policy at IIMB. He was a Visiting Scholar at Stanford Graduate School of Business, USA.

He is an experienced, widely known business advisor and speaker. Dr. Raghunath has published several papers case studies and book chapters. He has been quoted in publications such as Economic Times, Business World and Computer Today. He was also writing the strategy column for Business Outlook. He was engaged in the study of strategy making in high-tech companies in USA such as CypressSemiconductors Inc., Intel, Motorola, MIPS. He has conducted studies on BusinessProcess Initiatives in American Express Insurance and Investment Division, SanRafael, California. He teaches post-graduate and doctoral courses in Alliance Management, Strategic Networks, Corporate Strategy, E-Business Strategies and Models and Strategic Management in the Media and Entertainment Industry, leads IIMB executive programs on Senior Leadership Coaching, Strategic Issues inAlliances, Outsourcing, Negotiations, Strategic Leadership of IT Companies and General Management Program for Media and Entertainment Industry. He was also a Visiting Professor at INSEAD, France; HEC Paris; EUROMED, Marseilles;University of Buckingham, UK; RMIT School of Business; Melbourne,Australia.

Program Fee

INR 76,500/- (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Award of Certificate

A certificate of participation will be awarded to the participants by IIMB.

Contact

Dr. Manoj Nakra
SmartGlobal Solutions and Services FZ LLE PO Box 4422,
Creative Zone, Fujairah, UAE

SmartGlobal Solutions and Services, D 210 Defence Colony,
New Delhi India 110024

Mob: +91-8287345999 (India) /+971-50-5517895 (UAE)

Email: manoj@smartglobalme.com

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