Program Value


The idea


Value proposition


Initial target market


Competitive landscape


Consumer choice behaviour


Product specifications

Program Modules

Value proposition

  • Establish value proposition
  • How consumer choose and use
Product-market fit

  • Customer discovery and validation
  • Business model
Problem solution fit

  • Validate the idea as a problem and a solution
  • Identify the target market
  • Develop an end user profile and customer
  • Discovering how your problem and solution (product) fits into their lives.
Minimum viable product

  • Charting the competitive position
  • Product specifications

Program Schedule


The Program will have live webinar sessions every Saturday.

The sessions will be of 3.0 hours every week starting at 9:30 in the morning.

The program requires participants need to dedicate at least 4 hrs./week of self-study to achieve tangible outcomes.

Schedule a Call With Program Faculty Dr. Manoj Nakra

Program Director


Dr. Manoj Nakra

Entrepreneur and author.

Manoj is a Mechanical Engineer from IIT Delhi, an MBA from IIM, Bangalore, and has a doctorate from Weatherhead School of Business, Case Western Reserve University, USA.
He is presently the co-founder of SCIP, an ERP platform for incubators and Angel Networks.
He has created open sites like, a digital startup incubator, and, a site that helps entrepreneurs prepare for capital raising.
He has written a book on entrepreneurship - A 1000 days adventure. 
Manoj was until recently Chief Strategy Officer for Apparel Group, a diversified retail company based in Dubai where he developed growth strategies for the India region, and brands in the Far East. More recently (2005-13) he was Executive Director of the Mohammed Bin Rashid Est. for SME Development (MBRE) in Dubai, a Government of Dubai organization that catalyzes entrepreneurship through funds and incubation. Between 2001 to 2004 he taught MBA students at the Weatherhead School of Business, Case Western Reserve University, USA, where he honed his teaching skills. He won the best teacher award in Case.
Prior to Dubai in India, he started The Waterbase Ltd., a company he listed on the Mumbai Stock Exchange.
Manoj has over forty years of work experience, has headed organizations for the last twenty-five years, with expertise in retail and distribution, manufacturing, and entrepreneurship.
He teaches Executive Education Programs for Retail, Lifestyle and Luxury Brands at IIMB.

Program investment

  • The program fee is Rs. 10,000
  • Includes tuition and access to digital material
  • Fee includes three hours of one-on-one engagement with each participant to discuss their personal startup and/or guidance as required.

Award of Certificate

A SmartGlobal Certificate of Completion of the program will be issued.


Dr. Manoj Nakra
SmartGlobal Solutions and Services FZ LLE PO Box 4422,
Creative Zone, Fujairah, UAE

SmartGlobal Solutions and Services, D 210 Defence Colony,
New Delhi India 110024

Mob: +91-8287345999 (India) /+971-50-5517895 (UAE)


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